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Recruiters are very busy and have hundreds, sometimes thousands, of cover letters to sort through; hence, you should make your cover letter concise, succinct and easy to read. Recruiters want to see how your qualifications match the position; do not expect a recruiter to decode your cover letter, if they cannot figure out how you fit the position they will move on. To ensure that the recruiter considers you for the position, you should research the company, industry, and position and demonstrate you’re fit for the job based on your past experiences.
Your cover letter is your initial introduction to a company; hence, you want to make the best first impression. A cover letter that is grammatically correct, carefully typed, and customized to the company in a way that efficiently demonstrates how you fit the position, will set you apart from the average applicant.
Also, keep in mind that recruiters are looking for any indication as to why they should NOT consider you for the opportunity. Any grammatical or syntax errors will almost universally disqualify you in a recruiter’s eyes. Attention to detail is critical: for people sending in many cover letters, they often forget to change the name of the company in the body text. This is also a deal breaker.
In the end, you must leave time to customize your cover letter for each company; be sure that there are NO ERRORS. An average cover letter with no errors probably won’t help your candidacy, but a sloppy cover letter will definitely take you out of the running.
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